Because with the amazingly supportive writer community we are all a part of, I don't think it's about the writing anymore. At all. It's all about how many friends you have. And all it takes is an email (or tweet, of Facebook post), saying, "DUDE! I'm in this contest! Can you please vote for me?" And of course, we go vote. I have done it. More times than I can count. Because I love and ADORE my writer buddies. I want them to have success. I want their contest entry to win. We all do. So we go vote. And we do so willingly.
There's nothing wrong with having lots of friends to help push us toward success. There is nothing wrong with it at all. But are reader-voted writing contests really about the writing anymore, or are they merely popularity contests?