Have you ever had your ms critiqued, and experienced all those light bulb moments, and then get all excited about editing your ms, because now you finally have the right idea? And you've spoken to other writers about these strategies and techniques too, and they all nod in agreement and say the same thing?
"Yes!" You think to yourself. "My book is now going to be one awesome saleable piece of fiction. Now I know the trick to great structure. Now I know how to hook the reader in."
Then you start reading a novel, by a very very popular author, who has in fact become a millionaire, and it defies all of the rules you just learned.
I say WAH?
What do you think about this?