And when I say marketing. I don't just mean plugging your books. That's boring. It means "getting involved", such as writing guest posts that DO NOT focus on your own work, helping other writers reach their goals, and you know, doing things like running writers' retreats with Chuck Sambuchino :o)
Marketing also means participating in forums that are not about writing, to get your name heard (or seen) by readers. For example, I found a thread the other day which asked for recommendations for books about musicians. You know what I did? Created an anonymous profile there and pimped my book. Sneaky, yes. But I made a couple sales that day ... Sometimes you've got to get creative.
But you don't want to overdo it, do you? And where do you draw the line? Because marketing is as addictive as cra-- um ... chocolate. :o)
So, is there a time frame on this? Can you let marketing take the back burner for a while to give yourself a breather? Or should you never stop? I'm pretty sure it's the latter ...
What do you think? Is it possible to take a hiatus from marketing yourself, or do you think it might create a slump that's difficult to recover from?